G-League's Scoot Henderson just secured the massive PUMA bag

Love success stories? How about NBA G League superstar Scoot Henderson taking his talent to PUMA on a massive multi-year deal? The sports and sneakers worlds are going nuts after this huge announcement.

Scoot Henderson and PUMA have made it official

While details are still coming together, the deal is expected to be super large - we’re talking seven figures. He’s also set to be featured across the brand’s campaigns, product launches and have a super heavy social media presence.

Today, PUMA Hoops formally announced a multi-year endorsement deal with Scoot Henderson, five-star recruit currently on the NBA G League Ignite roster.

“I am beyond grateful for my partnership with PUMA,” said Henderson. “PUMA knows there is no ceiling to my game. They believe in what my family and I have planned for this journey.”

Henderson will be featured in future PUMA campaigns, product launches, and will create social content to help inspire the next generation of youth athletes in a disruptive and unexpected way. He will wear various PUMA styles including the TRC Blaze Court launching in July 2022.

The nitty gritty PUMA details

If you’re looking for way more in-depth details about what this deal is all about, look no further than the official press release announcement.

Global sports company PUMA has signed a multi-year endorsement deal with Scoot Henderson, five-star recruit currently on the NBA G League Ignite roster. Henderson joins PUMA Hoops growing roster of young talented athletes including LaMelo Ball, Breanna Stewart, Deandre Ayton, Jackie Young, RJ Barrett, NaLyssa Smith and more.

“I am beyond grateful for my partnership with PUMA,” said Henderson. “PUMA knows there is no ceiling to my game. They believe in what my family and I have planned for this journey.”

PUMA returned to basketball in 2018, merging sport with culture while introducing a new wave of PUMA basketball athletes who are known for their talent and style on and off the court. Henderson, who completed high school a year and half early and is currently a five-star recruit on the NBA G League Ignite roster, will be featured in future PUMA campaigns, product launches, and will create social content to help inspire the next generation of youth athletes in a disruptive and unexpected way.

“I’m excited to share my creativity with the PUMA Hoops fam. I trust my work ethic to keep me confident. My situation is odd and untraditional which makes me determined to dominate on and off the court.”

Henderson, who is eligible for the NBA draft in 2023 will wear various PUMA styles including the TRC Blaze Court launching in July 2022.

Cyrus Kyle Langhorne

Vanilla Skyin’ 24/7 - with some form of Action Bronson and Curren$y playing on a daily - if not hourly - basis. AMC A-List fanatic and gaming goals daily from a stationary workout bike, of course. All contact: Cyrus@attacktheculture.com

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