Photos Cyrus Kyle Langhorne Photos Cyrus Kyle Langhorne

PUMA Hoops: I can't lie, those Scoot Zeros and Cheetos kicks are legit fire

It’s Broooooooooooklyn and Team Nike all day but there’s something special with what PUMA Hoops is serving up for The Culture lately and with Portland Trailblazers’ Scott Henderson too? Tough.

It’s Broooooooooooklyn and Team Nike all day but there’s something special with what PUMA Hoops is serving up for The Culture lately and with Portland Trailblazers’ Scott Henderson too? Tough.

It’s all in the Cheetos kicks and I’m loving every angle. Peep the details and swipe on to see the sneakers in action.

Global sports brand PUMA is revealing the newest addition to Portland Trail Blazers Point Guard Scoot Henderson’s signature shoe franchise, the SCOOT ZEROS x CHEETOS®.

 Game time meets snack time in Scoot Henderson’s latest signature drop – introducing the SCOOT ZEROS x CHEETOS®. Part of the PUMA x CHEETOS collection, this awesomely orange colorway blends Henderson’s personal mantra “Overly Determined to Dominate (O.D.D)” with Chester Cheetah’s iconic spots.

Reset your game and leave your competition in the Cheetle ® dust with the SCOOT ZEROS x CHEETOS® – featuring PUMA Hoops tech like high-rebound PROFOAM EVA for end-to-end play. The latest collab silhouette features a one of a kind reinforced formstrip for increased lockdown durability, along with a high abrasion tread with ultra-non-slip rubber compounds for that added traction. A continuation from the Georgia Peach iteration, the newest silhouette features the iconic Scoot “S” logo branding as an accent on the tongue, along with an additional mini formstrip on the medial heel, imitating a flame to signify the FLAMIN' HOT® flavor that this new silhouette brings on court.

 

Alongside the SCOOT ZEROS x CHEETOS® shoe, PUMA will be releasing an RS-X and Cheetos Suede Classic for more of a lifestyle feel, as well as an eight-piece apparel collection to accompany the shoe release which includes Chester Cheetah inspired sherpa & pant, hoodie, dazzle shorts, and graphic tee variations. The PUMA x CHEETOS collection will be available on February 16th on PUMA.com, the PUMA App and at the PUMA NYC Flagship store retailing for $40-$115. For more information, please visit PUMA.com. 

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Photos Cyrus Kyle Langhorne Photos Cyrus Kyle Langhorne

PUMA: The first-ever new Palermo colorways have arrived and Manchester City's Jack Grealish is glowing with 'em

Need to flex on the competition? The sneaker culture keeps evolving and it looks like PUMA has scored a - wait for it - gooooooaaaaaaaaaaaal - with Manchester City’s Jack Grealish and their new Forever. Palermo. collection.

Need to flex on the competition? The sneaker culture keeps evolving and it looks like PUMA has scored a - wait for it - gooooooaaaaaaaaaaaal - with Manchester City’s Jack Grealish and their new Forever. Palermo. collection.

It’s all types of must-see fire and whether you want to wear ‘em to kick around in or just lie the lifestyle casual way, the choice is yours because endless comfort awaits. Peep the details and keep scrolling for an up-close look at the foot flexes.

PUMA introduces the first-ever Palermo campaign, starring Jack Grealish, the beloved Manchester City midfield playmaker, upstart, and style icon in his own right.

Embracing the effortless Italian style philosophy while bringing together past and present football DNA, the campaign features Grealish putting his own spin on the Palermo, an archetype of ‘80s terrace style that is back for 2023.

Lacing up the PUMA Palermo in vibrant new color schemes, Jack Grealish showcases the timeless low top, featuring a characteristic tag on the upper, a T-toe construction, and the classic gum outsole.

Grealish pairs the Palermo with a series of looks featuring classic light-washed denim and an oversized topcoat, in addition to a pitch-inspired look including a PUMA tricot and burgundy corduroy trousers.

The Palermo was originally part of a series of PUMA sneakers that raised a glass to some of Europe’s most famous capitals, including London, Oslo, and many more. Now, the Palermo is treated to a suite of new colorways. 

The Pink Delight-PUMA Green-Gum colorway of the Palermo will be available starting October 16 in North America on PUMA.com, the PUMA Mobile App and at the PUMA NYC Flagship store and globally on October 20. For more information and to shop the latest Palermo colorways please visit puma.com

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Photos Cyrus Kyle Langhorne Photos Cyrus Kyle Langhorne

PUMA: The first-ever indoor cycling shoes have finally arrived

Well, technically you’ll have to wait until September 24 to secure your own pair but for all of you Peloton bikers around the globe, PUMA has you more than covered with a signature Alex Toussaint collection ready to have you push the pedal - literally - to the metal, also literally.

Well, technically you’ll have to wait until September 24 to secure your own pair but for all of you Peloton bikers around the globe, PUMA has you more than covered with a signature Alex Toussaint collection ready to have you push the pedal - literally - to the metal, also literally.

Signature flexing on the competition from the comfort of your Peloton bike? Say less.

Global sports company PUMA has teamed up with world-famous Peloton instructor Alex Toussaint for a collaboration that includes the brands first-ever indoor cycling shoe.

The sleek silver and black silhouette is packed with high-performing technology that will enable any rider to take their performance to the next level.

A unique carbon fiber PWRPLATE outsole offers optimal structure throughout your ride, ensuring perfect form in each revolution, whilst PUMA’s unique Lacelss Disc Fit System combines comfort with practicality, giving each rider the confidence to push harder and go faster. The super-lightweight ULTRAWEAVE upper – designed to reduce weight and friction – is coupled with PUMA’s 3D PWRPRINT, providing enhanced stability and support, and is rounded off with Alex Toussaint’s signature branding. 

“Two years ago I joined the PUMA fam with the goal of creating products that would revolutionize our industry,” said Alex Toussaint. “Since then we have launched and sold out an entire apparel collection, but this is without doubt my north star; my dream since day one. It’s a testament to the incredible amount of hard work that has gone in, on and off the bike. I believe we are truly doing something incredible and this is just the start,” he added.

Erin Longin, General Manager Run/Train at PUMA added “Alex embodies so many of our PUMA brand values and we are thrilled to reveal this first-of-its-kind collaboration; a celebration of our shared passion for health and fitness.”

The PWRSPIN x ALEX TOUSSAINT retails for $120 and is available exclusively on the PUMA mobile app on Friday, September 22 and available September 24 on PUMA.com and at the PUMA NYC Flagship store on September 29. To find out more follow @pumatraining on Instagram.

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Photos Cyrus Kyle Langhorne Photos Cyrus Kyle Langhorne

Breanna Stewart: The PUMA Stewie 2 Water rollout is officially on deck

Is there a better time of year to show off fire sneakers? From vacation goals to posting up late hours on summer nights, it’s all about the big foot apparel flex. So it’s no better time for WNBA superstar Breanna Stewart to show out with her Stewie 2 Water kicks getting a third colorway slated to arrive next month.

Is there a better time of year to show off fire sneakers? From vacation goals to posting up late hours on summer nights, it’s all about the big foot apparel flex. So it’s no better time for WNBA superstar Breanna Stewart to show out with her Stewie 2 Water kicks getting a third colorway slated to arrive next month.

PUMA struck gold with its collaboration alongside Stewart and her next rollout? Wavy. Peep the details and scroll to see each foot apparel flex.

Today, PUMA and Breanna Stewart announced the launch of her second signature PUMA Hoops shoe within the Stewie 2 collection – Water. ​The Stewie 2 Water continues the elements of nature story and signifies how Stewie’s game flows smoothly throughout every level of her life both on and off the court.

The Stewie 2 Water silhouette features zoned monomesh layers for targeted support, PWR TAPE support structures for stability, a TPU caged formstrip for added durability, and a nitro-infused foamed midsole for superior cushioning and responsiveness. To accompany the latest shoe, PUMA will be releasing a Stewie 2 Water apparel collection that includes an anorak jacket, woven jogger, tank, tees, hoodie and leggings.

Stewart first debuted this new Stewie 2 Water colorway during her team’s game winning WNBA All-Star game in Las Vegas over the weekend that she captained.

Retailing for $35-$125, the Stewie 2 Water Collection, will be available for purchase on Friday, August 4 on PUMA.com, the PUMA NYC flagship store, on the PUMA mobile app and select retailers.

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Photos Cyrus Kyle Langhorne Photos Cyrus Kyle Langhorne

Cordae's PUMA sneakers are really as fresh as you would expect

Need a reason to lace up with PUMA? Look no further than hip-hop star Cordae’s highly-anticipated collection slated to arrive in the coming hours.

Need a reason to lace up with PUMA? Look no further than hip-hop star Cordae’s highly-anticipated collection slated to arrive in the coming hours.

Earlier in the week, Cordae teased what these are all about but when you’re deal with this much fire, you need an entire landscape to take it all in. Swiping and scrolling are both highly suggested.


Created in collaboration with 2x Grammy-Nominated Artist Cordae, PUMA and Cordae are introducing the PUMA x CORDAE HI-LEVEL collection. 

The eight-piece collection features apparel pieces that are fresh and streetwise in grayscale with bold graphic prints and authentic cobranding, as well as classic footwear styles including the HI-LEVEL Suede and HI-LEVEL RS-X. Additionally, the collection includes a jacket, hoodie, sweatpants, and three tees.  

Retailing from $40 - $120, the collection will be available starting Thursday, February 23. Both footwear styles will be available on PUMA.com and the entire PUMA x CORDAE HI-LEVEL collection will be available exclusively at Foot Locker.

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Photos Cyrus Kyle Langhorne Photos Cyrus Kyle Langhorne

Cordae is geeking out over his new PUMA kicks dropping this Thursday

Feel like Cordae needs some more spotlight? Look no further than what’s arriving in the next 48 hours.

Feel like Cordae needs some more spotlight? Look no further than what’s arriving in the next 48 hours.

The hip-hop star steps up to share some up-close looks at his new signature kicks. Freshness and clean-clean all in a pair of sneakers. Swiping is as needed as laces.

‘Proud to announce The OFFICIAL PUMA-HI LEVEL SNEAKERS HITS FOOTLOCKERS this THURSDAY !!! @puma @hilevel

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Photos Cyrus Kyle Langhorne Photos Cyrus Kyle Langhorne

Skylar Diggins-Smith and Kyle Kuzma are 100 percent here for the new PUMA and Balmain collaboration

Just when people think the first go-around was success, you have to double up and come through with the mind-blowing flex like how PUMA is stepping it up with Balmain. The powerhouses have reunited for a second giddy-up journey with some must-see gear.

Just when people think the first go-around was success, you have to double up and come through with the mind-blowing flex like how PUMA is stepping it up with Balmain. The powerhouses have reunited for a second giddy-up journey with some must-see gear.

The best part? How about having PUMA Hoops stars Skylar Diggins-Smith and Kyle Kuzma lacing up for the collaboration. Peep the details and keep scrolling for the up-close looks.

Balmain x PUMA’s newest collection centers around a special take on the historic Parisian house’s Balmain Court. For the limited-edition collaboration, the house’s basketball sneakers have been transformed with a golden Balmain tongue label, Balmain x PUMA heel webbing and one-of-a-kind Balmain basketball shoe box. These special-edition Balmain Courts make very clear the distinctive luxury fashion-meets-sports blend of this partnership, pairing the finest Italian leathers with the latest groundbreaking performance materials – including high-rebound ProFoam and high-abrasion rubber for multi-directional traction.

The capsule’s clothing designs give a distinctive Parisian savoir-faire twist to a host of familiar American silhouettes, including the court-ready Balmain warm-ups and uniforms, as well as Balmain x PUMA cap and tees. There’s also a special varsity jacket design riffing on the signature Balmain Teddy jackets often spotted on the house’s runways during Paris Fashion Week. But it’s clear that the sure-to-be instant classic of this collection has to be the sleek, black-and-gold, Balmain-logo’d basketball.


Professional basketball players and PUMA Hoops athletes Skylar Diggins-Smith and Kyle Kuzma are featured in the upcoming campaign for the Balmain x PUMA collab.

The limited-edition PUMA x Balmain Court will be available globally on Balmain.com and at the PUMA NYC flagship store, beginning February 18th. It will also beavailable on PUMA.com, beginning on February 18th for most regions of the world, and from February 28th in the United States.

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The new PUMA x Joshua Vides kicks are simple and fresh

There’s nothing wrong with simplicity. One of my best friends swears out of the millions of ice cream flavors in the world, his go-to is always going to remain vanilla. Heck, even the simplicity of my Brooklyn Nets’ black and white attire is plain in comparison to the rest of the league but somehow just hits different. So of course PUMA and Joshua Vides are coming through with a simple but very fresh set of gear.

There’s nothing wrong with simplicity. One of my best friends swears out of the millions of ice cream flavors in the world, his go-to is always going to remain vanilla. Heck, even the simplicity of my Brooklyn Nets’ black and white attire is plain in comparison to the rest of the league but somehow just hits different. So of course PUMA and Joshua Vides are coming through with a simple but very fresh set of gear.

Peep the details and if you can’t resist, hop on over to PUMA.com to secure your gear going from $35 to $130. Choose wisely, folks.

PUMA and southern California-based artist Joshua Vides are collaborating for a debut collection where he puts his signature spin on PUMA Hoops silhouettes dynamic lines and a black and white aesthetic.

Joshua is redefining the pop-art style with work that incorporates hand-drawn lines and bold, immersive illustrations that can be seen in the PUMA x JOSHUA VIDES collection. The collection will include apparel and footwear styles including the Blaze of Glory, TRC Blaze Court and TRC.

Available on Thursday, Sept. 22, and retailing from $35 – $130, the footwear styles will be sold on PUMA.com while the footwear and apparel will be available at Foot Locker.

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Photos Cyrus Kyle Langhorne Photos Cyrus Kyle Langhorne

RJ Barrett's limited edition Fusion Nitro kicks are pure fire

Even though I am a hardcore Brooklyn Nets fan, I must give major props to New York Knicks star RJ Barrett and his fresh limited edition Fusion Nitro sneakers.

Even though I am a hardcore Brooklyn Nets fan, I must give major props to New York Knicks star RJ Barrett and his fresh limited edition Fusion Nitro sneakers.

The kicks are officially available everywhere this week and come in the form of a pair of fresh PUMA Hoops sneakers you can don both on the basketball court or casually. Peep the details and enjoy the up-close look at these legit shoes.

The limited edition sneaker pays tribute to Barrett’s upbringing and career with a tongue that prominently displays a maple leaf logo with a number 9 in it, tying his Canadian roots to his current on-court success in New York. While the inside of the tongue includes Barrett’s nickname, “Maple Mamba.” The sneaker’s unique colorway features one shoe that is red and white, the colors of the Canadian flag, and the other, blue and white, as an ode to his alma mater, Duke University. Barrett’s mantra, “Made Different,” is sported on the sock liner as a subtle reminder of his every day and every game mindset.

The Fusion Nitro fuses all PUMA’s key technological features into one remarkable shoe. Nitro Foam combines soft, lightweight material with exceptional cushioning and unbeatable rebound for our biggest bounce yet. Feet are locked securely into the Fusion Nitro with the adaptive compression band contained in the flexible engineered upper. The rubber outsole contains PUMA’s high abrasion, sticky rubber compound for total traction when your feet hit the floor.

The Fusion Nitro RJ is available exclusively at the PUMA NYC Flagship store and is retailing for $130.

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WNBA superstar Breanna Stewart's Stewie 1 Quiet Fire PUMA Hoops are coming

The time is almost near for WNBA superstar and MVP - plus Olympic gold medalist - Breanna Stewart’s new Stewie 1 Quiet Fire sneakers. This Friday, September 16, the PUMA Hoops release will launch globally and give people the chance to not only ball but have the same flex as Breanna.

The time is almost near for WNBA superstar and MVP - plus Olympic gold medalist - Breanna Stewart’s new Stewie 1 Quiet Fire sneakers. This Friday, September 16, the PUMA Hoops release will launch globally and give people the chance to not only ball but have the same flex as Breanna.

The kicks catch your eyes so of course we have details below and an up-close look at the sneakers a little further down.

On Friday, September 16, PUMA Hoops and WNBA MVP and Olympic gold medalist Breanna Stewart, will unveil the first women’s signature basketball shoe in more than 10 years with the Stewie 1 Quiet Fire. The performance-packed kick embodies Stewart’s fierce-yet-humble nature on and off the court with its Quiet Fire colorway—a striking combination of neon yellow and contrasting black. Coordinating apparel, featuring retro references and modern takes on classic b-ball cuts, ensures unmatched style.

Stewie 1 puts an end to the industry’s decade-plus drought and underscores the message of our overdue collaboration. The performance-packed kick embodies Stewart’s fierce-yet-humble nature on and off the court with its Quiet Fire colorway—a striking combination of neon yellow and contrasting black. An understated tonal flame pattern represents this duality, while a North Star-inspired upper captures the forward’s brilliant talent and is a nod to her high school team. Loaded with innovative tech, including NITRO foam, the Stewie 1 is unmatched on all fronts.

The Stewie 1 Quiet Fire will be available on September 16 on PUMA.com, at the PUMA NYC Flagship Store, DICK’S Sporting Goods and select retailers globally. Accompanying apparel pieces will be available in October. The Stewie 1 and accompanying apparel retail for $35-$140. A media brief can be found attached.

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LaMelo Ball's extra fire MB.01 Iridescent Dreams sneakers drop next week

If you want to ball like LaMelo Ball, a basketball camp should be the first step. But secondly? How about lacing up like the Charlotte Hornets superstar with a pair of his upcoming PUMA MB.01 Iridescent Dreams sneakers?

If you want to ball like LaMelo Ball, a basketball camp should be the first step. But secondly? How about lacing up like the Charlotte Hornets superstar with a pair of his upcoming PUMA MB.01 Iridescent Dreams sneakers?

The kicks look insanely dope and officially arrive for purchase on Monday, August 22 at PUMA.com. As always, swiping and scrolling are always appreciated.

In sleek black, the now-iconic disruptive design gives off a game-ready glow with its luminous Melo branding. Living up to his “1 of 1” motto, the Not From Here footwear proves yet again that some things just can’t be replicated.

With space-age PUMA Hoops tech, including NITRO foam, be ready to illuminate the lane and any look.

Retailing for $125, the MB.01 Iridescent Dreams will available Monday, August 22 at PUMA.com.

Need a closer look at the sneakers themselves? The all-black flexing hits different.

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Photos Cyrus Kyle Langhorne Photos Cyrus Kyle Langhorne

Kimora Lee, Ming Lee and Aoki Lee Simmons stun in PUMA x Baby Phat

It’s starting to feel like the late 90’s all over again and we’re not talking ‘Raising Kanan’ references. Instead, it’s all about what fashion icon Kimora Lee Simmons is serving up with her daughters Aoki and Ming in a new Baby Phat meets PUMA launch.

It’s starting to feel like the late 90’s all over again and we’re not talking ‘Raising Kanan’ references. Instead, it’s all about what fashion icon Kimora Lee Simmons is serving up with her daughters Aoki and Ming in a new Baby Phat meets PUMA launch.

The snapshots hit hard and the details are pretty explosive with the back to school - and work - grind around the corner. Scrolling and swiping are heavily appreciated.

Global sports company PUMA and iconic lifestyle brand, Baby Phat are collaborating for a fiercely bold new collection. Inspired by the fast-paced neon under-glow of the aughties street scene, this collection shines a spotlight on the PUMA woman and puts her right in the driver’s seat. Bright pops of pink, touches of gold, and shimmering accents bright out the best of both cats in one, innovative collection.

The apparel and footwear collection, draws in iconic silhouettes with a feminine twist, imbued with all the confidence and power of the ear-2000’s It Girl. Footwear styles include the PUMA Mayze with an all-leather upper, bight pops of pink, and signature branded charms and the Mayze Sandal with pops of pink and patterned details in its design. The collection also includes a bralette, bike tights, a crop T7 jacket and a fitted tee with PUMA and Baby Phat co-branding, shimmer, and gold accents. Please see attached for the formal product brief.

The PUMA x Baby Phat collection retailing from $25-$110 will launch August 17 on PUMA.com, Footlocker.com, Champssports.com and select Foot Locker and Champs Sports stores.

And in case you need more pics? How about getting an up-close look at the product shots?

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LaMelo Ball's newest PUMA sneakers are flames and dropping next week

Need a reason to Ball like LaMelo? Look no further than the upcoming drop for his PUMA signature kicks. The sneakers look like the perfect mesh of lifestyle and balling-ready.

Need a reason to Ball like LaMelo? Look no further than the upcoming drop for his PUMA signature kicks. The sneakers look like the perfect mesh of lifestyle and balling-ready.

Check out the details behind the drop and - even more importantly - peep all the up-close looks at the sneakers, too.

The latest PUMA additions to LaMelo Ball’s stellar sneaker lineup are the MB.01 Team Colors Lo, featuring three new shoes. 

Featuring that distinctly intricate upper in crisp white, with Melo-branded Not From Here accents— like his signature wings and “1 of 1” motto—in contrasting royal blue, bright red, or a clean, tonal treatment, these low-top kicks are in a league all their own. 

The galactic sole and space-age PUMA Hoops tech, including NITRO foam, make tournament ready look interplanetary. Your game will never be the same.

Retailing for $120, the MB.01 Team Colors Lo will be available starting July 13 at PUMA.com, Foot Locker, Foot Locker Canada and Champs Sports.

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LaMelo Ball's new MB.01 UFO Lo sneakers are clutch with Father's Day on deck

No worries - you have a little bit of time before Father’s Day arrives, but sometimes it’s just easier to plan things out as well in advance as possible. Enter Charlotte Hornets star LaMelo Ball’s new MB.01 UFO Lo sneakers set to arrive in the coming days - literally 72 hours before Father’s Day - and look extra crispy.

No worries - you have a little bit of time before Father’s Day arrives, but sometimes it’s just easier to plan things out as well in advance as possible. Enter Charlotte Hornets star LaMelo Ball’s new MB.01 UFO Lo sneakers set to arrive in the coming days - literally 72 hours before Father’s Day - and look extra crispy.

From Ball balling in them to the standalone shots, the pics hit hard. Swiping is key.

Need to bless pops with some fresh sneakers heading to Father's Day? Allow LaMelo Ball to hold you down. His new PUMA low kicks are on deck and look super fire. Peep the official details and swipe away.

Today, PUMA officially unveiled the first low-top version of LaMelo Ball’s signature shoe – the MB.01 UFO Lo. The MB.01 Lo UFO features all the Not From Here markings of its predecessors, with intricate design elements but in a more down-to-earth cut and subdued, cloud-like color upper.

Featuring pops of bright teal on the outsole and trim, the MB.01 Lo UFO will continue to feature the latest PUMA Hoops technology featuring Nitro Foam in the midsole for superior responsiveness and comfort while remaining lightweight - perfect for high-energy, explosive playstyles.

The MB.01 Lo UFO retailing for $120, will be available starting June 16 at PUMA.com, at the PUMA NYC Flagship store, and at Foot Locker and Champs.

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