Mac Critter: The New 1017 standout keeps delivering fire and keeping it 'Solid' in new music video

If there’s one thing you can count on when it comes to hip-hop artist Mac Critter? How about consistency? Maybe sure-fire - er- fire? The rap hitmaker continues to show out and proves it courtesy of his new ‘Solid’ anthem.

It’s more than just a fire tune, though. Critter comes through with a hard-hitting ‘Solid’ music video for the masses to embrace. Tap in.

The New 1017’s Mac Critter sustains his musical hot streak with his latest video for his new song "Solid" which can be watched HERE and streamed HERE.

The visual was directed by JayVision and shows the self-proclaimed Prince of Tennessee riding around town as he raps lyrics about loyalty, never folding on the bros and remaining solid. The release of "Solid" follows the previously dropped visuals for singles "Out", “Binary Triggers” and “P.O.T.”

“Solid” is Critter’s seventh video drop of the year. His consistent output of video releases comes off the heels of Critter’s two-disc project HIM 2 which serves as the follow to his debut mixtape, HIM. The former delivers appearances from ATL hip-hop legend and The New 1017 boss Gucci Mane, and fellow rappers YTB Fatt, FTO Sett, Young Scooter, BigWalkDog and Lil Double 0. 

Mac Critter signed to The New 1017 label at the end of 2022. Just a few months later, the Memphis native’s talents were recognized by his peers and industry tastemakers alike. Steadily dropping music from the very beginning, his gained instantaneous support and was shared on Instagram by now-fellow-labelmate, FTO Sett, and put him on Gucci Mane’s radar. “Wop saw it and was like, ‘Damn’,” smiles Mac Critter. “I had never met him before then, but he was a big influence on my life. We were always listening to Wop. When he reached out to me, he felt where I was coming from. God blessed me with this opportunity now. I’ve been putting in work. I’m in a bigger position; I want to put my family in a position to be straight forever.” 

Thus far, Critter has garnered 47M+ US Streams and 21M+ YouTube views and counting. Mac Critter is solidifying his place on the Memphis rap scene as hits like “Mixed Emotions,” “Switches Dump” and “Burst,"  continue to grow. “Burst” has now accumulated 760k+ US streams to date and 343k+ YouTube views.

Stay tuned for new music as Critter solidifies himself in the Memphis rap scene!

Sett: It's big bucks and flash glowing in the 'Last Hook' music video

There’s plenty to smile about these days if you’re Sett. New music and getting the cameras rolling as seen in big flexes like the new ‘Last Hook’ music video? Tough.

It’s all types of must-see action, big spending and big grinning from start to finish. Peep the details and keep scrolling to see Sett glowing up.

The visual was shot by 6K Jefe and shows Sett rapping in front of giant speakers with glares of flashing neon lights. On the song, the Memphis native talks about being humble and not taking life for granted as this could be his last hook on a song. He goes on to express gratitude for being able to expose his friends to the finer things in life and being a boss in his own right. The release of the visual for “Last Hook” comes off the heels of Sett’s two prior videos, “300,”  “Lawless” and “He Ain’t”.

Sett made his mark on The New 1017 this summer with his highly-anticipated debut mixtape Life of a SlimeCrook, a two-disc project with 19 new tracks that consists of appearances from Key Glock, NLE Choppa, Rob49, NoCap, Co3, and Action Pack on disc one. Disc two features 10 previously released singles with appearances from Gucci Mane, Finesse2Tymes, and label mates Mac Critter and KATO2X along with production from with Grammy-award winning producer Tay Keith. 

Life of a SlimeCrook symbolizes how Sett is a 'smooth criminal' in his music. Signed to The New 1017 label at the end of 2022, it was only a few months later when Sett's talents were recognized by his peers and industry tastemakers. “2 For 1” was the final standalone single prior to the release of his debut mixtape and comes on the heels of his breakout Memphis anthems, “Piss Sett Off” (7.8M streams to date, #1 on Spotify Local Pulse Memphis chart, #52 on Spotify Top Songs Memphis, #1 Shazam in Memphis) and “Snap” (highest weekly streaming number to date, #1 on Spotify Memphis Local Pulse Chart). With his string of releases piling up, Sett will continue to flood the market with hit after hit.

Sett was also featured on Audiomack’s 10 Rappers You Should Know Right Now. The Memphis native is proving he’s the real deal while solidifying his spot in the Memphis rap scene with co-signs from fellow Memphis peers, Finesse2Tymes, NLE Choppa and Moneybagg Yo. Musical talent also runs in Sett’s family as he is also the cousin of fellow Memphis rapper Pooh Shiesty.  

Need to learn more about Sett? Want to understand more about his Southern roots? Say less.

When you think of Memphis, TN from the outside, landmarks like Sun Studio, Graceland, or Beale Street may immediately come to mind. At the bottom of the city though, you will find South Vegas. This stretch of town flaunts its own “lingo” and what locals refer to as “a little casino with fast cars and gambling.” Sett calls this neighborhood home. He absorbs the unrestrained energy around him and transfers it into searing and scorching rhymes. Piling up millions of views and streams, he welcomes everyone into this world on his forthcoming debut for The New 1017/Atlantic Records and more to come.

“On our street, there’s fools stealing, gambling, and racing all day every day,” he notes. “We’ve got our own way. Everyone knows what’s up with us. Memphis definitely inspired me. It’s different. It’s the new Houston or Atlanta. I’m real; I’m not acting. I’m going to give the city hope though, and I’m setting it off.”

As the ninth of ten kids, he learned how to be heard at a young age. Shuffling in and out of jail, he lost his mom and older brother, but he found purpose in music. Before passing, his late friend Cam encouraged him to rap in 2020, and he adopted the name “Sett” as a nod to the classic film Set It Off. “I’ve been losing people all my life,” he laments. “This is real life, so I put it in the music.” 

He gained traction with “Free Marvin”—a tribute to his incarcerated brother—before landing back behind bars. After hearing Sett on “GOT MOTION” featuring TayG in 2022, Gucci Mane signed him to The New 1017. “Gucci got me out,” he recalls. “He had confidence in me. He said, ‘We’re going to get this paper’. He showed me how to get myself right. He’s very wise. I watched him, and I learned to make everything count.”

During 2022, the buzzing rapper ignited his next era with “Break Out Dat Cake” with Gucci Mane. Right out of the gate, it gathered over 700k streams and 500K YouTube views. On its heels, he tore through a Zaytoven beat on “First Day in the A.” He consistently developed an incendiary flow punctuated by hard-hitting hooks. “I’m different,” he says. “I have my own joint. I’m not forcing it. I’m not in competition with anyone. I do what I do. I stick in my lane. I can run anybody over.” 

Now, he’s about to take off at full speed. “When you hear my songs, I hope you’re motivated,” he leaves off. “I stand firm on everything. If I want this shit, I’m going to get it. You can just make it happen. I’m proof you can.”

Mac Critter & YTB Fatt: The New 1017 standout comes through flexing in the 'Switches Dump' music video

Tired of the same visuals? Need some more flexing with equally fire sounds? Look no further than what The New 1017’s Mac Critter is doing these days notably with his new ‘Switches Dump’ anthem.

Fresh from his recently released HIM 2 album, it was only a matter of time before Mac linked with fellow rap heavyweights YTB Fatt for their hard-hitting ‘Switches Dump’ music video. Peep the details and keep scrolling to see them in action.

In the video, directed by Shot By Dre, Critter can be seen in the studio alongside YTB Fatt and his friends dripped out in diamonds. The Memphis native delivers rapid-fire lyrics about girls, flying on private plans and money while YTB Fatt flaunts his grills and huge stacks of cash on his arm.

The release of visual comes off the heels of Critter’s two-disc project HIM 2 which serves as the follow to his debut mixtape, HIM and the official visual for “Blur My Vision” featuring BigWalkDog. The project features 16 tracks on disc one and eight previously released tracks on disc two. HIM 2 also includes appearances from Gucci Mane, YTB Fatt, Sett, Young Scooter, BigWalkDog and Lil Double 0. 

Mac Critter signed to The New 1017 label at the end of 2022, and it was only a few months later when the Memphis native’s talents were recognized by his peers and industry tastemakers. Dropping music consistently from the start, his music was shared on Instagram by now fellow labelmate, Sett, and was instantly put on Gucci Mane’s radar. “Wop saw it and was like, ‘Damn’,” smiles Mac Critter. “I had never met him before then, but he was a big influence on my life. We were always listening to Wop. When he reached out to me, he felt where I was coming from. God blessed me with this opportunity now. I’ve been putting in work. I’m in a bigger position; I want to put my family in a position to be straight forever.”  

Mac Critter is solidifying his place on the Memphis rap scene as hits like “Burst" continue to grow. “Burst” has now accumulated 760k+ US streams to date and 343k+ YouTube views. Stay tuned for more music to come from the rap phenom.

Li Rye: The New 1017's 'Rookie of the Year' proves it in the new music video

It’s one thing to have a buzz but when the whole world is paying attention, then you know you’re making waves, right Li Rye? Turns out the New 1017 hip-hop heavyweight is coming for more than just gold and proving it with the new ‘Rookie of the Year’ music video.

The Alabama native delivers a hard-hitting tune and visual flex for his signature tune. Peep the details and get caught up in the flexing.

Today, Li Rye unleashes a new video for his song “Rookie Of The Year” and can be watched HERE. In the video, shot by Simba, The Mobile, AL native can be seen in the studio with his friends as he boasts bravado lyrics about demanding his respect and his goal of changing the game.

The visual for “Rookie Of The Year” is a continuation of Rye’s hot streak of video releases as his latest visuals comes off the heels of his most recent videos for “BROKE ASF,” “Deceive Me” and “My Baby.” Rye’s infectious energy and hard-hitting bars have garnered him an authentic, loyal fanbase proving he’s next up. His previously released track “Rental Cars (RADARADA)” has accumulated more than 1.9 million total streams on YouTube (video and audio) and Spotify. He also released his mixtape Barely Living only available on YouTube.

Li Rye has made a name for himself in the music industry since signing to ATL legend Gucci Mane. To date, Li Rye has accumulated more than 12 million streams in the US and over 15 million total YouTube views. 

 The Mobile, AL native started his musical journey in 2021, with his debut EP Emotional Demon. Shortly thereafter, DJ Booth hailed him as one of “10 Rappers You Should Know Right Now” on Audiomack.

It didn’t take long for Li Rye to catch the attention of hip-hop legend and entrepreneur Gucci Mane. Earlier this year, Rye inked a deal with 1017 and has been hard at work releasing music ever since. The proof is in the numbers. Li Rye has been featured on outlets such as Sheen Magazine, HipHopSince1987, What You Expectin’, OnTheRadar and No Jumper. 

Want to know more about Rye’s rise? Want to find out how he took downs and flipped them into ups? Say less.

It takes a certain grit to make it out of Mobile, AL. With a population just shy of 200,000 people, its denizens often find themselves stuck in “The Port City” for generations beset by a high crime rate and minimal opportunities. Nevertheless, Li Rye lifts himself beyond the boundaries of his hometown through unfiltered storytelling, unnerving bars, and undeniable melodies. Rather than accept the limitations of his surroundings, the rapper consistently aims much higher. Generating millions of streams and views on his own and landing a deal with Gucci Mane’s The New 1017, he amplifies the voice of his city on his forthcoming 2023 debut and much more to come.

“Mobile is really rough,” he states. “We’ve got more projects than suburbs. Not too many people can say, ‘I made it out of Mobile’. So, it’s a blessing when they do.” Music always offered a refuge. At four-years-old, he watched his father head to prison. Around the house, his stepdad played the likes of Lil Wayne and Chief Keef. At the same time, Li Rye fell in love with R&B and soul icons such as Whitney Houston, Luther Vandross, and Marvin Gaye. “That old vibe of melodies and notes hits your body differently,” he says. “If you hear the right song, it’ll change your day.”

With his stepdad locked up, he turned to the streets post-high school. During 2021, he dropped his Emotional Demon EP and stirred up buzz. He increased his momentum with 2022’s Punch In. The title track “Punch In” clocked over 402K YouTube view, while “EST FLOW” reeled in another 1.5 million YouTube views. Meanwhile, DJ Booth hailed him as one of “10 Rappers You Should Know Right Now On Audiomack.” His music made its way to Gucci Mane who promptly signed him to The New 1017.

“He’s from Alabama, and I’m from Alabama,” he smiles. “He’s so big I never thought something like this would happen. If I go to my uncle’s house, if I’m in traffic, if I’m at the barbershop, or wherever I am, somebody is listening to Gucci Mane! He’s relatable to me. We understand each other.”

Fittingly, he heralds his next chapter by joining forces with Gucci Mane on “Too Many” from the knockout collaborative mixtape, So Icy Boyz: The Finale. His incisive and infectious flow fires up the track punctuated by raw spirit. “I feel like I was born to do this shit,” he goes on. “Everything comes from the heart, so I just let it out.”

Ultimately, Li Rye will make Mobile proud by telling a true story without holding back. “If you listen to my music, I try to put emotion in my words,” he leaves off. “You don’t just hear it; you feel it. Whatever you’re going through or experiencing, I’ve got a song for it.”