Tyla: The steamy season is only beginning with the 'Push 2 Start' music video

Winter might low-key creep up but I’m living in the moment just like my gyal Tyla in 2024. How about a super fire ‘Push 2 Start’ anthem worthy of your full attention? Maybe a fire music video, too? Say less.

It’s pure summer vibes in November and I’m not complaining - at all. Lose your mind to the visual glowing.

Tyla’s prolific 2024 continues today as the global superstar releases her sixth music video of the year, “Push 2 Start,” to commemorate the recent release of the deluxe edition of her record-setting debut album, TYLA. Watch the Aerin Moreno-directed new video now.

Tyla, no stranger to a cleverly crafted metaphor—see: “Water”—hosts a vivacious dance party outside a car wash in her new feature, as she slinks through to the sounds of one of TYLA+’S standout tracks and gets her own body “detailed” like a car would. As things wrap up, Tyla and her dance troupe turn a car carrier into the perfect setting for one of Tyla’s customary dance breaks—it isn’t a Tyla video without one.

“Push 2 Start” helps to punctuate what’s been a historic breakout year for Tyla. She performed the new record for millions of viewers at the Victoria Secret Fashion Show and still has landmarks to hit before 2025 rolls in. Following a February GRAMMY victory and a record-setting run on the Billboard charts in the spring, when she became the highest-charting African female soloist on the Billboard Hot 100 and Billboard 200 with “Water” and Tyla respectively, Tyla has enjoyed a triumphant victory lap. 

She performed at this year’s Paris Olympics Prelude to the 2024 Olympic Games and continued to dominate the awards circuit, including victories at the MTV VMAs and BET Awards and South African Music Awards. At this weekend’s MTV Europe Music Awards, the global star will be performing and is also nominated for four awards, including ‘Best African Act’ and ‘Best R&B Star.’ In December, the South African star will return home for a ‘homecoming’ pair of live concerts, her first performances in the region since “Water” exploded in Summer ‘23. In addition to her highlight Victoria Secret Fashion Show performance, Tyla has remained a force in the fashion world, earning headlines from outlets like WWD and Vogue for her scene-stealing moments at this year’s Met Gala and CFDA Awards. 

Tyla’s music videos have continued to uphold the singer’s creative standard, employing storytelling and choreography techniques that have woven an exhilarating visual narrative to accompany the star’s award-winning music. Fans have supported the work to the tune of well over 100 million views just in 2024, and “Push 2 Start” serves as the latest addition to the story.

Finesse2Tymes & NLE Choppa: It's turn up season in the 'Very Demure' music video

Cuffing season might be coming up but I’m on demon time right now. So what better way to level up and grind it out than seeing how rap artist Finesse2Tymes is serving up with a fire ‘Very Demure’ anthem for the masses? Well, add NLE Choppa and a music video and you’re good-good.

The iced-out posing is tough and Lamborghini glow? I’m here for it all. Fully tap in.

Never holding back when it comes to his music, Finesse2Tymes speaks what's on his mind. Today, he teams up with his hometown's own NLE Choppa for the "Very Demure" video. A play on recent social media trends and the remix to last month's "Demure," the track finds Finesse and NLE Choppa unleashing their most out-of-pocket thoughts, proving why they could never be very demure: "Flew her first class for some of that a** / She brought a friend for my mans / I hit that b*tch like I'm fresh out the can / She pulled up with her man / I don't give a f*ck 'bout your man,"spits Finesse. NLE follows up Finesse's NSFW lyrics with risqué bars of his own: "And she down bad, I could pipe her up / Grabbin' your hair, get your face out the mattress."

In the "Very Demure" video, directed by VisionBank, Finesse and NLE Choppa post up in front of a yellow Lamborghini, dripped out in diamonds and designer from head to toe. The Memphis rappers trade NSFW bars, while NLE comes in blazing with a verse of his own and shows off his dance moves.

"Very Demure" arrives ahead of Finesse2Tymes' upcoming project Art of War, out 11/22. The project arrives amidst a strong year for Finesse, complete with popular singles like "Down Bad" and "Show Dat Work" ft. GloRilla & Rob49. Art of War promises to build upon this momentum and position Finesse for even more rap success in 2025.

Born and raised on the East Side of Memphis, most of Finesse’s young adulthood was surrounded by the walls of a prison cell. His first prison stint happened at 14 and he was in and out of prison until his most recent release. At 21, he started formally making music, forming a collective called Memphis Greatest Underrated with several local artists including Blac Youngsta and Moneybagg Yo. The crew released a self-titled EP in 2019 while Finesse was serving his final stint in prison as the group disbanded. While away, Finesse perfected his craft, writing rhymes and plotting his next moves to ensure this prison sentence will be his last. He found a way to keep track of the major players in the industry who followed his music. Among them was Mob Ties Founder and CEO J Prince Jr., son of legendary Rap-A-Lot kingpin J. Prince, who later signed him. At the top of July 2022, Finesse left prison and boarded a private jet bound for Houston. The start of his new life had finally begun. 
 
He dropped the menacing “Get Even” within the first week of his release later chasing it with “Back End,” showcasing a more sophisticated style that still harbored his gruff delivery. The single later went on to earn him his first career entry on the Billboard Hot 100 and first RIAA-certified gold record. He even mended fences with Moneybagg Yo, surprising fans everywhere with their collaborative “Black Visa” track and informally inaugurating his signing with Bagg’s Breadgang. Finesse released his debut mixtape 90 Days in December 2022 representing his pivotal first 90 days post prison release. He later returned with the deluxe, 90 Days Later. 

With Art of War on the way, Finesse2Tymes is ready to secure his place in rap stardom. Stay tuned for much more from him soon.

It Is What It Is: Friday's episode focuses on the Bengals, NBA MVP talk and more

Is there any better way to get your Friday going than seeing the trio of Cam’ron, Treasure ‘Stat Baby’ Wilson and Ma$e turning up with the weekend goals on deck? From talking about the wild ‘Thursday Night Football’ game to NBA chatter, it’s pure must-see vibes.

Kick back and enjoy over an hour of solid hip-hop and sports content.

Ma$e, Cam'ron & Treasure "Stat Baby" Wilson are here with another one!! On this episode, Maurice Clarett joins the show to breakdown the WILD Thursday Night AFC North Battle between the Bengals & Ravens. Ja'Marr Chase went BONKERS on the Ravens for 11 catches, 264 yards & 3 TD's but Lamar and the Ravens had the last laugh. Did Cincy get too greedy by not paying Chase?! Then, Ja Morant and Lebron get into it on the court, is Ja Morant Back?? Next, we debate on whether or not we'll see an American NBA player win the NBA MVP this season since the International dudes is taking over! 

Skepta: The United Kingdom grime rap heavyweight dishes on deejaying, Flo Milli and more with Apple Music

A full-fledged interview from hip-hop artist Skepta? I’m here for it. The rap heavyweight steps up and delivers a more than memorable Apple Music interview with entertainment personality Ebro Darden dishing on topics ranging from deejaying roots and working alongside fellow rapper Flo Milli to his longtime inspirations.

It’s a super solid chat and while you’ll see some pulled quotes below, it’s a fire Q&A worthy of 30-plus minutes of your time. Tap in.

Skepta tells Apple Music how DJing was his first true passion

Ebro Darden: I was privy to you being a DJ first, your love for just music and playing music for people and bringing people together, culturally together, whether you're playing dance hall, whether you're playing house records, whether you're playing hip hop records. That was your original love, right? 

Skepta: Yeah, for sure. My dad used to DJ when I was younger, so it's kind of all I've ever known, bass music in the house. Even when I'm sleeping at night, I'll just always hear bass through the walls and stuff. So I feel like as an extension of that, I remember my dad had this karaoke ... It was a tape player, but it was a karaoke. But you could adjust the speed on it, and I had another turntable where you could adjust the speed. So I would always try and mix when I was young, young, young. I'm trying to mix in the house. Then just music Music 2000 on PlayStation, making this. I was listening to garage music, house, speed garage, all the early dance music.

Then I think slowly, how the grime scene formed was us. We was always looking for the breaks on these vocal tracks to MC. So after the singing's done, you'd find a little bit, and then you'd MC there and stop when the singing comes. So I think after a while of finding those breaks, we just started on these programs like Music 2000. I think I was working on Cubase at the time as well. We just started making our own beats. Yeah, I think it's the blessing of being from London. Everybody's so mixed. 

Skepta tells Apple Music about being inspired by other rappers such as Busta Rhymes and Missy Elliot

Ebro Darden: We came up at a time where there weren't really boundaries on what a rapper could do or where hip hop could go. You even talk when you talk about grime, when you're talking about finding the break in garage records, that's the same thing they was doing in the Bronx when they was trying to figure out how to rock parties, was finding breaks.

Skepta: Yeah. Because I kind of know that without all of this stuff, deep down, I am an artist. You know what I mean? Even in my worst times, I'm going to create the best art. But I just know that I'm really blessed and I need to keep being the example for that young girl or boy who's sitting in their room one day, thinking, man, how do I break out of this frequency?

Ebro Darden: Or even break out of these silos and these boxes that everybody puts you in. Oh, because you come from this neighborhood, you got to be like this, or because you look like this, you got to be like this. 

Skepta: Because I used to think like that, but it's because of the frequency that I was in, and it was me looking at Biggie. You know what I mean? It was me seeing Busta in the 'Gimme Some More' video. It was me seeing Missy Elliott. They don't know how much they inspire. I'm sitting here right now because of these people. You know what I mean? And they never told me how to do it. They just were embodying it, and it was just for me to find time. There's this quote that I love. It says, "When a student is ready, the teacher will appear." Because they just have to keep doing that, and when I'm ready, I will find the lesson in that person. So yeah, I'm just on a real shooting start mission, man, until I burn out.

Skepta tells Apple Music about his song with Flo Milli, 'Why Lie?'

Ebro Darden: Let's get to that Flo Milli, 'Why Lie?' I like how you don't rap until the end of the record. You kind of give the ladies something in the beginning. You know what I'm saying? But then you get to the bars at the end. I like that. 

Skepta: Bro, I keep it 100. I wasn't even supposed to do that second verse, but Flo's verse was so crazy. 

Ebro Darden: You was like, "I got to get something." 

Skepta: Yeah, verse was so crazy. When she hits the, "True Religion greedy. Heart cold, I think I need" ... that, when it starts going, it started getting crazy. Then I was like, "Bro, wait. I need to do something." But yeah, man, it feels good to be back. I feel like a lot more people are in tune to what I'm doing right now. It feels like I'm at home now when I'm in the States.

Skepta tells Apple Music that Project Pat is featured on his next album

Skepta: Three 6 on "Ain't Safe," so over time when I come, especially if it's not a grime track like these tracks I've just mentioned, if it's not a grime track, I will always make sure I'm paying homage to the genre that I'm stepping into, to the arena that I'm stepping into. I know where I'm coming into, not that I'm just going to always take someone's flow for a rap record, but I will always have little nuances in my bars where people will know. Yeah, this guy knows what he's doing.

This is a leak, but I have Project Pat on my next album. Yeah, yeah, yeah, and it was a long time coming, because I'm sure he's heard "No Security." He's heard "Ain't Safe." He's heard "Greaze Mode." All these tracks is Three 6 bounce and flow. You know what I mean? Actually, I made the track and I sent it to him. He hit me back and he said, "I'm going to flame-throw this record." I remember just sitting there. Like I said, I don't have no number ones. I don't have no Brit Awards. I don't have that kind of stuff. You know what I mean? I don't have no Grammy or nothing.

Big Moochie Grape: It's the wildest pool party you've seen in the 'Yea' music video

It’s clear when it comes to flexing and confidence-driven anthems? Well, Big Moochie Grape has a chokehold on the genre. So it’s no surprise the fire ‘Yea’ music video demands your attention from start to finish.

Loaded with vixen and endless pool party splashes, it’s the perfect setting for Grape’s signature bars not to mention hip-hop vixen Sukihana pulling through, too.

A “gigantic” force in the Memphis rap community, Big Moochie Grape weaves his street smarts and vibrant personality into his hard-hitting bars. Today, he shares the video for "Yea," a highlight track from recent project EAT OR GET ATE 2. Over eerie synths and head-nodding drums, Moochie stands on business, confident in his status as the finest in Memphis: "Flooded with VVs, you know I be glistening / Tryna get a hundred M's, I'm on a mission / Bad slim b*tch, look like Jada Pinkett." The "Yea" video, directed by 2BrothersFilm, stars Sukihana, who brings her crew to meet up with Moochie and the PRE family at a Memphis pool party. Everyone bobs their heads to the catchy track, whether they're chilling at the party or on their way to work in the city.

"Yea" appears on Big Moochie Grape's new project EAT OR GET ATE 2, which earned praise from XXL, The FADER, VIBE, and more. Stacked with street anthems, the project finds Moochie intimidating the competition with his tongue-twisting bars and frightening flexes. Highlight tracks from the project include the triumphant opener "Crip Blue Hundreds," the hypnotizing heater "Never Come Second," the Key Glock and Kenny Muney-featuring "Bigg Azz Band," and the celebratory "Back In The Maybach." With additional features from Money Man on the cutthroat "No Favors," as well as Big Scarr on the previously-released "Trap A Lil Harder," EAT OR GET ATE 2 is available everywhere via Paper Route Empire. 

Moochie's journey to EAT OR GET ATE 2 began earlier this year, releasing the thrilling first-day-out single "Wake Em Up," and creating a new music video for his 2022 track "Fun," a collaboration with his mentor Young Dolph (2.4 million views). EAT OR GET ATE 2 follows up Moochie's November 2023 project, East Haiti Baby: Incarcerated, a deluxe version of his 2022 mixtape that welcomed guest spots from fellow incarcerated rappers like YFN Lucci, Rio Da Yung OG, Bankroll Freddie, and PRE's own Big Unccc.

With EAT OR GET ATE 2 out now, Big Moochie Grape is hellbent on stepping on necks throughout 2024 and beyond. Stay tuned for much more music from the East Memphis rapper as the year comes to a close.

On The Radar: West Coast legend Ab-Soul completely bodies JAY-Z's 'Squeeze 1st' beat

West Coast vibes going strong? You better believe it. It’s all eyes on rap veteran Ab-Soul delivering a must-see and must-hear ‘On The Radar’ freestyle.

The Top Dawg Entertainment icon completely wilds out on the unforgettable JAY-Z ‘Squeeze 1st’ instrumental. Embrace the vibes on a Throwback Thursday flex.

Temanology & Tek: It's a one-two cinematic punch with the 'Teknology' music video

Seasoned rap veterans? I’m here for it. It’s pure signature Statik Selektah production on the beat but seeing Termanolgy and Tek of Smif N Wessun together for a hard-hitting ‘Teknology’ music video? My goodness.

The anthem goes hard from start to finish with the cinematic glowing demanding your full attention. Tap in.

Maxo Kream: It's a Crip storytelling flex in the 'Big Hoe Me' music video

Just keeping it 100? Whenever rap artist Maxo Kream delivers anthems to the masses? He always delivers. So it’s an automatic check whenever he drops audio and visual fire like the new ‘Big Hoe Me’ tune.

A sneak peek from his upcoming Personification studio album slated to arrive November 15, Maxo goes the cinematic route with the new visual treatment. Tap in.

Maxell: Seeing the evolution from tape recordings to audio wear is too epic

The Maxell flex for the win? You better believe it. It’s a massive glow around the site today and why not keep things going with all Maxell-everything, right? How about seeing and appreciating the growth of Maxell Cassettes going from vintage technology and flipped into modern day enhancements with technology-driven creations like new, affordable earbuds? Say less.

It’s a huge celebration and I’m 100 percent here for it all. Tap in.

‘#repost - @chan_taemac

I love being apart of a generation that has experienced so much with technology! I use to wait by the radio for the song I wanted to record to come on and then I had to press record super fast so I wouldn’t miss it😂 What a time. Now I have @maxellcorp open ear hooks (with a sweet case) to listen to things while I pay attention to my surroundings! 🎶🙌🏽 And yes, this is my boombox that I still have, as it was my Dad’s! 😊

LINK TO BUY🤩 https://a.co/d/ir8U8km

#tech #new #influencer #athelete #olympian#runner #mom #ows #earbuds #fitness#cassette #boombox #music #playlist#techlover’

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Future: The Kid Art-directed 'BRAZZIER' music video demands your flexing attention

In a moment like right now, what better thing to do on Woman Crush Wednesday than to turn up? Turns out rap heavyweight Future is coming through in a massive way with his ‘BRAZZIER’ music video.

The song goes hard but it’s all in the Kid Art-directed cinematic presentation. Completely turn up.

Vice Souletric, The Real Kareem & DJ NuERA: Politics as usual is the flex in the 'Exorcise' music video

It’s politics as usual for The Culture whenever it comes to hip-hop artist Vice Souletric. Pure audio is the flex but I’m here for the pure lyricism coming courtesy of the rap bar breaker and a must-see ‘Exorcise’ music video.

The visual goes hard and how about tagging along The Real Kareem and DJ NuERA for this cinematic presentation? Say less.

"Exorcise" is a presidential banger that can be found on my new LP, "Vice For President 4" which features production and appearances from Pete Rock, Slum Village, Nottz, Elzhi, Apollo Brown, JR Swiftz, D.R.U.G.S. Beats, The Musalini and more.

Chitana: It's all about the come-up and grind in a 'Grateful' music video

Feel like you could use some life motivation? Look no further than what’s coming courtesy of hip-hop crooner Chitana with a fire visual in the form of the ‘Grateful’ music video.

Looking at the early come-up and celebrating his current day success, it’s all eyes on Chi. Embrace the cinematic flex.

Proudly representing Chicago for Paper Route Empire, rising rapper Chitana has just dropped a new single and video, “Grateful,” offering a heartfelt glimpse into his upcoming debut project, Explain Through Pain.

On “Grateful,” Chitana brings a melodic and reflective vibe, reminding himself—and his listeners—to appreciate each day: “Another 24 I'm blessed / Another 24, yes / Another 24, no stress / I need 24, no less.” The video takes him from his Chicago roots to Miami, capturing moments shopping in Brickell and enjoying time with Key Glock and the PRE crew at a beach club. It’s a taste of the shiny life, yet he hasn’t lost sight of where he comes from, with scenes flashing back to his life in Chicago.

“Grateful” follows Chitana’s recent single, “My Turn,” and is the first taste of Explain Through Pain. This debut project marks his growth within Paper Route Empire, with a small but impactful catalog that includes collaborations like “Love Me” with Young Dolph and the late-night vibes of “4am.” Explain Through Pain channels honest emotion and brings the realities of Chicago life to the forefront, fulfilling the potential his mentor saw in him.

Justina Valentine: It's big stacks and racks at the skate party in the 'Money Up' music video

Can’t get enough of rap vixen Justina Valentine in your life right now? Look no further than what she’s serving up courtesy of her new ‘Money Up’ music video.

Fresh from delivering the single to Attackers a few weeks ago, JV comes through with the visual treatment all from the comfort of a jam-packed skating ring party. Lose yourself in the fun.

With over 20M+ across social she is is a staple on Nick Cannon’s improv comedy show Wild N Out, and is now into her 14th season, making her the longest running female cast mate on the hit show.

Amid the sold-out Wild ’N Out nationwide tour, Justina Valentine returns with her latest single, “Money Up.” This catchy, infectious track follows the success of her previous summer anthem, “Splashy,” which became a trending sound on Instagram, featuring over 500 reels, many of them racking up millions of views. These hits are a continuation of her momentum following “Mo Money,” a collaboration with Hip-Hop legend Jadakiss, whose music video has earned airplay on MTV Live Jams.

Justina has been tirelessly building her music fan base independently, establishing herself as one of the most lyrical female rappers in the game. She’s consistently proven her skills on top freestyle platforms like Funk Flex, Sway’s 5 Fingers of Death, LA Leakers, and On the Radar. As the longest-running female cast member on the hit improv music-comedy show Wild ’N Out, she has amassed a social media following of over 22 million.

Yung Saber & Chi Ching Ching: The dance vibes go strong as ever in the 'M15/Normal' music video

A couple weeks removed and I’m still rocking hard with Yung Saber and Chi Ching Ching’s ‘M15/Normal’ anthem. But it’s way more than just a fire audio gem. How about a hard-hitting music video, too? Say less.

It’s all types of energy-filled cinematic fun on display right here. Kick back and watch the vibes in action.

Multi-talented virtuoso Yung Saber dropped his latest offering ‘M15/NORMAL’ featuring Jamaican Dancehall prodigy Chi Ching Ching, on October 17th via YUNG SABER MUSIC. The single premiered on esteemed publication EARMILK, and received support from US-based radio station KEXP 90.3 FM. The track is accompanied by a vibrant music video sponsored by True Religion, and shared on the OFFICIAL YUNG SABER RADIO Youtube channel. The single was produced by lauded UK-based electronic music producer and DJ Zed Bias. Since bursting onto the scene in 2021 with his hit ‘Trump & Kick’, Yung Saber has been making remarkable waves, as he currently boasts over 25 million streams across platforms and counting, with support from the likes of CLASH on previous releases, and performances at prestigious festivals including MADE Festival, Brighton Harbour Festival, and Glastonbury. The UK dancehall/hip-hop icon has appeared on numerous BBC radio shows such as Rampage, Seani B and BBC 1Xtra. 

Aside from his personal musical ventures, Yung Saber is also a freelance A&R, model and actor. Most recently, he traveled to Jamaica and established a new project titled Fully International, where he assisted emerging artists with their music and artistic direction. Yung Saber was born and raised in South London, and grew up in a musical household with both his parents being reggae DJs. He’s influenced by the likes of Super Cat, Vybz Kartel and Dennis Brown (his cousin), while Yung Saber’s sound can be compared to J Hus, Govana, MoStack, Not3s, Krept & Konan and Yxng Bane. 

Chi Ching Ching (Radion Tashaman) is a Jamaican Dancehall sensation and household name. He started out as a dancer in dancehall videos and quickly rose to popularity in the Jamaican dancehall scene. He then shifted directions to making music, where he worked with Big League Productionsand voiced the hit track ‘Lock Pon Di Ting'. He has worked with the likes of musical legends such as Beenie Man, Elephant Man, Bling Dawg as well as Tony Matterhorn, while he's performed all over the world including the UK, Canada, Japan, numerous Caribbean islands and Europe. 

‘M15/NORMAL’ is a bold and monumental fusion of amapiano and dancehall, sure to be enjoyed by fans of stalwarts in both genres such as J Hus, Govana, MoStack, Not3s, and Krept & Konan.Produced, mixed and mastered by Zed Bias, it features the trademark synths and log drum of amapiano with the high-energy and carefree atmosphere of dancehall. Chi Ching Ching and Yung Saber outdo themselves with their vocal delivery and profoundly deft rap skills, as their chemistry and passion flow effortlessly together. The single is playful, charismatic and authentic. It merges two genres that’s had an immeasurable impact on the African diaspora and the music industry as a whole.   

Yung Saber shares: ““I believe I’m the king of originality and I believe as an artist my job is to create the greatest music at its finest so yes, I’m here back again with a fusion of Amapiano meets Dancehall featuring one of Dancehall’s most Prominent Artist Chi Ching Ching Track titled M15/NORMAL.”

Snoop Dogg & Jhené Aiko: The 'Gorgeous' lyric video is here for your karaoke fine-tuning

Feel like dominating the karaoke scene? Look no further than hip-hop icon Snoop Dogg coming through alongside R&B star Jhené Aiko for their ‘Gorgeous’ lyric video.

The song goes hard but it’s all about learning word for word what they’re delivering. Kick back and turn up with the West Coast duo.

Global rap icon Snoop Dogg released new single “Gorgeous” featuring Jhené Aiko, produced by Dr. Dre, Blu2th, Preach Bal4, and FredWreck via Death Row, Aftermath and Interscope. ListenHERE. “Gorgeous” notably marks a new era for the legendary cultural icon, as Snoop also announced that he will be releasing his new, highly anticipated studio album ‘Missionary’ produced by Dr.Dre on December 13. Pre-order the album HERE. Watch the ‘Missionary’ album trailer HERE.

Although Snoop Dogg and Dr. Dre have worked together plenty of times over the years leaving a lasting legacy across rap and pop culture, this is only their second time completing a full body of work together since Snoop'sclassic debut album ‘Doggystyle.’ Aside from Jhené Aiko, the album includes various star studded features including Eminem, 50 Cent, Jelly Roll, Method Man, Sting, the late Tom Petty and more.

The prolific duo have successfully redefined the sound of hip-hop and collaborated on numerous occasions including Dr. Dre’s revolutionary debut solo album ‘The Chronic’ (“Nuthin’ but a ‘G’ Thang”), Snoop Dogg’s GRAMMY-nominated 1994 smash hit "Gin And Juice," later classics like Dr. Dre’s “Still D.R.E.,” and “The Next Episode,” the 2022 Super Bowl Halftime performance, 2024 Paris Olympics closing ceremony and many more; promising ‘Missionary’ to be a continuation of their timeless, game-changing West Coast sound.

Pablo Skywalkin: It's outdoor flexing and pure confidence in the 'Apologize' music video

Feel like flexing on the masses? Look no further than rap artist Pablo Skywalkin going off in the ‘Apologize’ music video and completely showing out in the best way.

It’s pure confidence and glowing going down here. Kick back and embrace the presentation.

Fresh off the release of singles "Dress Shoes" and "Hot and Ready", Pablo Skywalkin has just shared his new project Pablo For President — out now along with an accompanying music video for "Apologize". An off-the-wall rapper known for his hilarious Instagram anecdotes, the presidential-themed tape delivers a much-needed dose of bright, lighthearted energy just in time for election week. With Pitchfork's The Pitchrecently acknowledging the wacky authenticity of Pablo Skywalkin, the nine-track outing follows his On The Radar freestyle, tapes Back from the Dead, Still Rich, and Trapper flow, and his debut 2021 LP I'M PABLO.

Pablo Skywalkin first gained momentum in the mid-2010s, turning heads in his city and beyond for his party-ready tracks and carefree personality. A regional legend known for his eccentric style and zany flows, he soon went on to earn a co-sign from the likes of Dej Loaf and collaborated with Lil Yachty for "Flex On Em" (Remix). Now, the Detroit cult icon is entering his next era with Pablo For President — out now.

Yeat & Quavo: It's first-person shooter mode in the '5BRAZY' music video

Love fire tunes? Look no further than what’s coming courtesy of hip-hop pair Yeat and Quavo this fall. The rap heavyweights come more than correct courtesy of their ‘5BRAZY’ music video.

The single is hard but seeing them turning up in Call of Duty-type first-person shooter mode? I’m here for it. Tap in.

Yeat delivers new single “5BRAZY” featuring hip-hop legend Quavo – stream HERE via Lyfestyle Corporation / Field Trip / Capitol Records. Fans originally saw the record on the LYFESTYLE limited edition digital deluxe album earlier this month. Now with its official wide release, the track arrives alongside an accompanying music video, which premiered earlier this week featuring the two superstar artists. Watch HERE. This week,Yeat hit a massive career milestone, earning his first-ever no. 1 album on the Billboard 200 with LYFESTYLE. Within its first week of release, the 22-track project sold 89K equivalent album units — the rap phenomenon’s highest first week sales to date. This achievement also marked Yeat’s fifth top 10 debut in under 3 years: Lyfë (No. 10 in 2022), 2 Alivë (No. 6 in 2022), AftërLyfe (No. 4 in 2023), 2093 (No. 2 in 2024), and now LYFESTYLE (No. 1 in 2024). LYFESTYLE was released initially on October 18, boasting features from Lil Durk, Don Toliver, Kodak Black and more. The project debuted on Spotify at No. 1 on the Top Album Debut Chart both globally and domestically, as well as landing two tracks on Spotify’s Top Song Debut Chart in the U.S. for “GEEK TIMË”, and “STFU”. Globally, LYFESTYLE is having major impact on Apple Music, currently charting in over 100+ countries across the platform.

Teasing for LYFESTYLE kicked off this summer when Yeat hinted at new music during his special three-show North American run across New York, Los Angeles, and Portland. The first official announce of the upcoming album arrived in September when Yeat’s LyfestyleCorporation confirmed the name LYFESTYLE through a video graffitiing the word across a Lamborghini. This reveal was followed closely by another video taking over New York’s Times Square billboards to announce LYFESTYLE’s October release, and the official album trailer which can be viewed here. Most recently, Yeat embarked on an international tour across the EU & UK—an explosive run through 9 cities which included his first ever headlining show in London, which The Guardian noted as a “ribcage-reverberating success”—before the final album easter egg when Lyfestyle Corporationunveiled an eerie video of massive flame letters spelling out the album name in a deserted field. Now, LYFESTYLE has finally arrived—see full track-listing below.

Beats by Dre: LeBron James, Angel Reese and more dominate in the 'Athletes Get It' campaign

Needed more reasons to seriously consider Beats by Dre as a serious earbuds companion? Look no further than the star power showing out in a new Athletes Get It campaign featuring everyone from Los Angeles Lakers superstar LeBron James to WNBA baller Angel Reese going off with their fire technology.

It’s pure flexing and impressive showing out all in the form of a 35-second teaser. Tap in.

Beats by Dr. Dre (Beats) unveils “Athletes Get It,” a powerhouse campaign featuring 12 of the world’s best athletes. Starring and narrated by WNBA rookie sensation and NCAAW Champion Angel Reese, “Athletes Get It” spotlights what Beats does best – being the go-to brand an athlete locks in with. From champions and legends to the next generation of stars, the best rely on Beats. As Reese puts it, “What’s stopping you?” from getting it, too?

Alongside Reese, “Athletes Get It” features:

• Lionel Messi – World Cup Champion & 8x Ballon D’or Winner

• LeBron James – 4x NBA Champion & 4x Olympic Medalist

• Erling Haaland – Manchester City Player & Champions League Champion

• Shohei Ohtani – Los Angeles Dodgers Player & World Baseball Classic MVP

• Naomi Osaka – 4x Grand Slam Winner

• Sha’Carri Richardson – 2x Olympic Track & Field Medalist

• Daniel Ricciardo – 8x F1 Grand Prix Winning Driver

• Miho Nonaka – Olympic Climber

• Shedeur Sanders – University of Colorado Quarterback

• Bronny James – Los Angeles Lakers Shooting Guard

Throughout “Athletes Get It,” players showcase their talents while using Beats’ expansive product portfolio, including Beats Studio Pro, Beats Solo Buds and Beats Fit Pro. Beats continues to offer new and industry-leading tech updates to deliver the most premium listening experience. All styles are currently available at beatsbydre.com.

“Athletes Get It” follows a robust year of creative marketing campaigns from Beats, a longstanding differentiator in the industry, as the brand is more ingrained in sports and entertainment than ever before.

Watch the campaign: Here

“Athletes Get It” Script

Narrated by Angel Reese

“Listen, it’s called chasing your dreams for a reason

You gotta go get it

Living legends get it

Terminators get it

Working moms, rockstars, and redeemers get it

Big timers get it

Y’all know walking double doubles get it

Grand Slams, too

One track minds get it

The 50/50 Club definitely gets it

I know rookies get it

And kings, too

So you know I gotta ask, ‘What’s stopping you?’”

Xzibit & Jenn Em: It's tuxedo flexing and landscape jumping in the 'Been A Long Time Pt. 2' music video

West Coast vibes going strong with the legendary Xzibit? The hip-hop veteran keeps proving he’s never out for the count and illustrates it in the ‘Been A Long Time Pt. 2’ music video.

The song sets the tone but the visual goes the extra mile to make statements about longevity and how much more uncharted territory X to the Z has planned.

Juvenile Baby: It's a late night flex going down in the 'I Need Answers' music video

Love fire tunes? How about big visual flexes? Turns out you’re getting both courtesy of rap artist Juvenile Baby serving up with the ‘I Need Answers’ music video.

The new single is tough but with the late night flex on display here? I’m here for it. Tap in.

Rising from Florida’s underground scene, Juvenile Babyis bringing an unfiltered edge with his new single, “I Need Answers” via Geffen Records. Known for his intense lyricism and relentless drive, Juvenile Baby’s latest track pulls listeners into his unapologetic world, blending ambition and honesty in a way that positions him as one of the freshest voices in rap today. Watch and listen HERE.

“I Need Answers” dives deep, pairing moody, evocative production with Juvenile Baby’s gritty delivery. The track touches on loyalty, ambition, and the harsh realities of staying true to oneself in an unpredictable world. This single reflects Florida’s unique hip-hop landscape — raw, unpolished, and rooted in authenticity. Juvenile Baby’s knack for combining classic hip-hop influences with modern trap elements gives the song a vibe that feels both grounded and forward-thinking, speaking directly to the heart of today’s rap culture.

Building on his recent successes, Juvenile Baby’s catalog is steadily amassing views, with “How To Step” reaching 295K, “Talm Bout” drawing 76K, and “Left & Right Side” gathering 53K views. As he gains traction in the industry, Juvenile Baby is set to keep his momentum, with more music on the way that promises to keep pushing boundaries and tapping into Florida’s rich hip-hop roots

More on Juvenile Baby below:

Juvenile Baby is rapidly emerging as the next big name in the rap industry, captivating audiences with his unique sound and raw storytelling. The 20-year-old’s distinctive style has enthralled fans as he effortlessly blends gritty, hard-hitting lyrics with infectious beats that stay with listeners long after the track ends. He broke onto the scene in 2022 with the explosive “How To Step” and continued the momentum with “Talm Bout” and “I Need Answers,” the first two singles off his debut mixtape, The Underdog. Juvenile Baby is ushering in a new wave of music rooted in authenticity and energy that resonates with fans from all walks of life. With every release, Juvenile Baby proves he's not just another name in the game—he’s a trailblazer poised to redefine the future of hip-hop.