It Is What It Is: Friday's episode analyzes Mike Tyson vs. Jake Paul, the Eagles dominating Commanders and more
What better way to get ready for the weekend than another fire ‘It Is What It Is’ broadcast? It’s non-stop must-see motion with over an hour of runtime highlighting the massive Mike Tyson and Jake Paul face-off, a wild Thursday Night Football game and plenty more.
Juvenile Baby: The turn up energy is late night fun in the 'Silly Rabbit' music video
If you have a bedtime, then it’s safe to say the ‘Silly Rabbit’ flex is a bit too much for your liking. But for everyone else on demon time, it’s all eyes and ears on what’s coming courtesy of rap grinder Juvenile Baby.
BlazeYL: The UK rap artist keeps it 100 in the 'Meaningful Captions' music video
Spoiler alert? If you’re a fire United Kingdom musician, hit me up anytime and I can almost always promise you a spot around Attack The Culture - or at the very least on the homepage playlist. So it’s no shocker international rapper BlazeYL has my full attention with a hard-hitting ‘Meaningful Captions’ single.
Quezz Ruthless: The Memphis rap grinder completely rides out in the 'N.W.A.' music video
There’s no denying how much energy and grinding rap artist Quezz Ruthless brings to The Culture and it’s on full display courtesy of the ‘N.W.A.’ music video. The Memphis rap artist keeps the momentum going from his 2024 Y.N.S. album with the standout record getting its own visual.
Genia: You can't help but dance and turn up with the glow up 'Damage' music video
Forget just calling it girl power - it’s strictly Genia and her gang-gang turning up from start to finish with a hard-hitting and very much necessary visual flex to her recently released ‘Damage’ anthem. The single goes hard but getting the crew together for the cinematic glowing? I’m here for it.
DJ Snake & Hamza: The dance vibes visually stun in the 'Diana' music video
Who says you can’t enjoy the International appeal of fire music in 2024? Turns out DJ Snake and Hamza have connected for a French-heavy ‘Diana’ anthem and music video you can’t look away from.
Jeremih & 4Batz: The R&B cinematic flex is fully activated in the 'Sick' music video
Full flexing on display? You better believe the R&B grind is back-back and showing out courtesy of crooners Jeremih and 4Batz teaming up for their ‘Sick’ music video.
JayDon & 310babii: The cuffing season vibes are heating up with the 'Ah! Ah!' music video
Cuffing season low-key is coming up super fast and what better way to embrace having a ride or die alongside you than having an audio gem like JayDon and 310babii’s ‘Ah! Ah!’ anthem? How about adding a music video to the mix? Say less.
EarthGang & T-Pain: The crew link up for a gaming goals-inspired 'Love You More' music video
Who wants slow and romantic vibes right now now when you can fully turn up? Look no more than losing your mind to rap crew EarthGang and T-Pain showing out with their ‘Love You More’ audio gem. But more than a song, how about a vixen-filled music video? Say less.
NLE Choppa: The BenMarc-directed 'GO' music video is vixen-filled soapy car wash fun
Who wants to wash their whips? Well, if you’re rap superstar NLE Choppa, you won’t mind having fun at the car wash and it’s BenMarc’s direction in the ‘GO’ music video that’ll have you losing more than just your mind.
Real Boston Richey: The Florida rap heavyweight flips Ne-Yo's classic for a fire 'Come Outside' music video
Nearly two decades since Ne-Yo dropped his classic ‘So Sick’ gem, turns out the song is impacting more than lyrics for Florida rap heavyweight Real Boston Richey and it’s on full display with the ‘Come Outside’ music video. It’s an outdoor flex in front of the bodega spot with gang-gang for Richey.
DaeMoney: The championship flex is on display with the 'Game Winning Speech' music video
Detroit’s doing big things in 2024 and I’m here for it all. How about seeing rap artist DaeMoney showing out with the hard-hitting ‘Game Winning Speech’ music video?
IDK: The 'MiLES TRUMPET' music video is pure honesty and New York City storytelling
There might be West Coast vibes coming from IDK on a regular basis but it’s clear for the storytelling of his ‘MiLES TRUMPET’ anthem, it’s only right to take his talent to the Big Apple.
Girlfriend & Maiya The Don: It's all about moving on in the 'Feelin' music video
I can’t deny it - crooner Girlfriend is super attractive and the type I would low-key want to have break up to make up with - but my personal feelings aside, her music continues to slap especially when in the form of a ‘Feelin’ music video.
JasonMartin & Laila!: It's a massive 'PROBLEM' going down in the black and white music video
I’m here for all things rap artist JasonMartin in 2024. The music is always fire but the visuals are getting extra hard especially when you see him turning up in the ‘PROBLEM’ cinematic presentation.
Cordae & Joey Bada$$: The signature bodega flexing is on display in the 'Syrup Sandwiches' music video
It’s one thing to love all things lyrical about rap artists Cordae and Joey Bada$$ but getting a full-fledged music video, too? Super tough. It’s all types of fire vibes and late night glowing happening in the ‘Syrup Sandwiches’ music video.
Tyla: The steamy season is only beginning with the 'Push 2 Start' music video
Winter might low-key creep up but I’m living in the moment just like my gyal Tyla in 2024. How about a super fire ‘Push 2 Start’ anthem worthy of your full attention? Maybe a fire music video, too? Say less.
Finesse2Tymes & NLE Choppa: It's turn up season in the 'Very Demure' music video
Cuffing season might be coming up but I’m on demon time right now. So what better way to level up and grind it out than seeing how rap artist Finesse2Tymes is serving up with a fire ‘Very Demure’ anthem for the masses? Well, add NLE Choppa and a music video and you’re good-good.
It Is What It Is: Friday's episode focuses on the Bengals, NBA MVP talk and more
Is there any better way to get your Friday going than seeing the trio of Cam’ron, Treasure ‘Stat Baby’ Wilson and Ma$e turning up with the weekend goals on deck? From talking about the wild ‘Thursday Night Football’ game to NBA chatter, it’s pure must-see vibes.
Skepta: The United Kingdom grime rap heavyweight dishes on deejaying, Flo Milli and more with Apple Music
A full-fledged interview from hip-hop artist Skepta? I’m here for it. The rap heavyweight steps up and delivers a more than memorable Apple Music interview with entertainment personality Ebro Darden dishing on topics ranging from deejaying roots and working alongside fellow rapper Flo Milli to his longtime inspirations.