It Is What It Is: Cam'ron and Ma$e's must-see sports talk show hits the jackpot

Pay day! Well, at least for Dipset legend Cam’ron and his longtime pal Ma$e. The duo known as the face of their overnight smash ‘It Is What It Is’ hip-hop sports talk show have leveled up in a major way after securing an eight-figure deal with Underdog Fantasy.

Cam’ron and Ma$e secure major payday with ‘It Is What It Is’ deal

While the rap game and entertainment world all anxiously await the show’s mighty return in the coming weeks, the massive news is too big to wait for them to broadcast about. While details are still coming together, it’s clear the New York-based sports platform has secured easily one of the best forms of entertainment in the culture.

The highly popular sports talk show, “It Is What It Is” hosted by Cam’ron Giles, Mason (Ma$e) Betha, and Treasure “Stat Baby” Wilson, signed an eight-figure deal with popular sports betting platform Underdog Fantasy. Their partnership will last for eighteen months. 

The “It Is What It Is” show, under Giles' Come And Talk 2 Me network, will be back in the first week of September after a successful first season earlier in the year. The sports talk show featured guests in hip-hop and sports culture with the likes of Ice Cube, Stephen A Smith, Paul Pierce, Andre Drummond, Brandon Marshall, and more. The two New York rap legends and the analytic hostess creates a perfect blend of cutting-edge journalism with the delivery from a robust New York culture.  

The Brooklyn-based sports platform, Underdog Fantasy, has cosigned other major sports platforms like Gil’s Arena hosted by former NBA player Gilbert Arenas. It’s a fast-rising sports betting platform available in most states. One can start making bets at eighteen (except for MA and AZ where you have to be 21+, and AL & NE where you have to be 19+).

“Thank you Nick (Nicholas [Rudman] of Underdog Fantasy),” says Giles, “We appreciate you seeing the true value of ‘It is What it Is.’” 

It Is What It Is and UnderDog Fantasy can be found on Instagram @itiswhatitis_talk and @underdogfantasy