Metro Boomin: The hitmaker is officially taking over the NBA Finals
Forget the Dallas Mavericks and Boston Celtics, it’s all about hip-hop hitmaker Metro Boomin taking over the NBA Finals with his presence and signature sound. With tip-off tonight, the Georgia native is completely setting the tone.
Metro Boomin has the NBA Finals vibes going strong
It’s way more than a cameo for Metro. Boomin has officially linked with NBA on ESPN and ABC for the entire 2024 NBA Finals run.
Metro Boomin announces his partnership with the NBA on ESPN / ABC for their 2024 NBA Finals campaign. The commercial spot, featuring music from the GRAMMY® Award-nominated diamond-certified superstar artist-producer, aired today ahead of the highly anticipated Game 1 of the NBA Finals Series between the Boston Celtics and Dallas Mavericks. The new spot will run across ESPN / ABC linear and cross-channel partners and will be utilized on ESPN social platforms during the series. The commercial features Metro’s viral hit "Runnin Outta Time" with Future from their collaborative album We Don’t Trust You, which debuted at #1 Billboard 200 Charts, bringing a new energy to the finals series as sports fans and viewers alike get hyped to watch the two teams duke it out on the wood.
To celebrate Game 1 of the NBA Finals and the commercial launch, Metro and friends are performing at the GQ x ESPN Watch Party and Concert. This exclusive event will be invite-only, with tip-off beginning at 8:30 pm ET on ABC.
ABOUT METRO BOOMIN
Since 2013, GRAMMY® Award-nominated diamond-certified producer, DJ, and artist Metro Boomin has defined not only the sound, but the direction of hip-hop. Tallying tens of billions of streams, he impressively endures as the “Highest-Streaming Producer” in music. With dozens of smashes to his name including 52 Billboard Hot 100 hits as a lead artist, his unmatched, unprecedented, and undeniable discography encompasses the quintuple-platinum “Jumpman” by Drake and Future, quadruple-platinum “Bad and Boujee” [feat. Lil Uzi Vert] by Migos, 14x Platinum “Congratulations” [feat. Quavo] by Post Malone, 9x Platinum “Mask Off” by Future, and many more. He has notched three #1 debuts on the Billboard 200 with the platinum full-length solo debut LP Not All Heroes Wear Capes [2018], gold-certified Savage Mode II with 21 Savage, and his platinum sophomore album HEROES & VILLAINS [2022] hailed by Pitchfork, Rolling Stone, Clash, Slant and more. In the wake of the latter, he notably scored 2024 GRAMMY® Award nods for “Producer of the Year” and “Best Rap Album.” He also architected the official soundtrack for Spider-Man: Across The Spider-Verse. The album—Metro Boomin Presents Spider-Man: Across The Spider-Verse—became his “6th Top 10 debut on the Billboard 200.” In 2023, It’s no wonder Variety crowned him its ‘”Producer of the Year,” Time touted him on the “Time100Next,” and he took home BET Hip Hop Awards for “Best DJ of the Year” and “Best Producer of the Year.” However, Metro never stops, and 2024 will be no exception.
